Dai ly Manclub: Mo Hinh Hoa Hong, Cap Bac Va Nhung Con So Can Nam Truoc Khi Bat Tay

Thi truong ca cuoc truc tuyen tai Viet Nam chua bao gio thieu nguoi ban, chi thieu nguoi ban co he thong. Do la ly do cac chuong trinh dai ly nhu Manclub lien tuc thu hut mot nhom nguoi lam nghe rieng: dan chay quang cao, chu kenh Telegram, admin group Facebook, va ca nhung nguoi chi don gian la co vai tram moi quan he trong gioi giai tri online. Nhung giua viec "lam dai ly" va viec "kiem duoc tien tu lam dai ly" la hai cau chuyen hoan toan khac nhau.

Hieu dung ban chat cua Dai ly Manclub

Ve ban chat, Dai ly Manclub khong phai la nhan vien ban hang an luong. Ban la mot kenh phan phoi doc lap, duoc cap mot ma gioi thieu rieng, mot trang quan ly (back-office) rieng, va huong phan tram tren hoat dong cua nhung nguoi choi ma ban mang ve. Manclub khong tra tien cho ban vi ban "gioi thieu nhieu", ho tra tien vi ban mang ve nguoi choi that, co nap, co hoat dong va co gia tri kinh te.

Cach tinh pho bien nhat trong mo hinh nay la hoa hong tren loi nhuan rong am (net loss) — hieu don gian: ban an phan tram tren so tien ma nha cai thang duoc tu nhom khach cua ban, sau khi tru cac khoan khuyen mai va tien thuong da phat. Cach tinh thu hai la hoa hong tren doanh thu cuoc hop le, thuong dao dong 0,3% den 0,5%. Moi cach co uu nhuoc diem rieng: net loss cho bien loi nhuan cao hon nhung bien dong manh theo thang, con hoa hong doanh thu on dinh hon nhung doi hoi luong khach lon.

Cap bac va con so cu the

Mot chuong trinh Dai ly Manclub dien hinh chia thanh bon cap. Cap Dong cho nguoi moi, huong 30% net loss, yeu cau toi thieu 5 khach hoat dong trong thang. Cap Bac o muc 35%, moc 20 khach hoat dong. Cap Vang 40%, moc 50 khach. Cap Bach Kim hoac Tong dai ly huong 45% den 50%, kem quyen tao tai khoan cap duoi cho cong tac vien cua minh.

Con so nghe co ve nho, nhung hay lam mot phep tinh. Gia su ban co 40 khach hoat dong thuong xuyen, moi nguoi nap trung binh 5 trieu dong moi thang, tong dong tien vao khoang 200 trieu. Neu ty le thang thua rong nghieng ve nha cai o muc 8%, loi nhuan rong am la 16 trieu. Voi muc hoa hong 40%, ban nhan 6,4 trieu dong cho thang do. Khong phai con so doi doi, nhung day la thu nhap thu dong that, va no tang theo cap so khi ban mo rong tep khach.

Dieu dang chu y nam o thoi gian thanh toan. Hau het cac chuong trinh dai ly kieu nay chot so lieu vao ngay 1 hang thang va tra tien trong khoang ngay 3 den ngay 5. Nguong rut toi thieu thuong la 3 trieu dong, mot so noi la 5 trieu. Neu hoa hong thang duoi nguong, so tien se duoc giu lai va cong don sang ky sau — day la diem nhieu nguoi moi khong de y va thuong thac mac khi thay so du khong ve.

Quy trinh dang ky thuc te dien ra the nao

Buoc dau tien luon la lien he voi bo phan dai ly qua kenh chinh thuc, thuong la Telegram hoac Zalo, de duoc cap tai khoan dai ly rieng biet voi tai khoan nguoi choi. Ban se duoc yeu cau cung cap ten dang nhap, so dien thoai, va doi khi ca kenh phan phoi du kien (website, fanpage, group). Mot so chuong trinh xet duyet kha ky phan nay vi ho muon tranh dai ly ao chi dang ky roi bo.

Sau khi tai khoan duoc kich hoat, ban nhan link gioi thieu co gan ma theo doi. Moi nguoi choi dang ky qua link nay se duoc gan vinh vien vao tai khoan cua ban. Day la diem quan trong: khac voi tiep thi thong thuong, quan he dai ly – nguoi choi khong bi xoa sau mot chien dich. Khach choi mot nam, ban huong hoa hong mot nam.

Bo cong cu di kem thuong gom bang bao cao theo thoi gian thuc hien thi so khach moi, so khach hoat dong, tong nap, tong rut va hoa hong tam tinh. Mot so chuong trinh con cho phep tao tai khoan phu cho cong tac vien, giup ban chia nho hoa hong cho nguoi di keo khach ben duoi.

Ba sai lam khien dai ly bo cuoc sau hai thang

Sai lam thu nhat la chay theo so luong dang ky ma bo qua chat luong. Mot nghin luot dang ky khong nap bang nam muoi nguoi choi that. Bo phan dai ly nao cung nhin vao chi so "khach hoat dong" chu khong phai "khach da tao tai khoan".

Sai lam thu hai la khong theo doi ty le nap tren so tai khoan. Neu ban mang ve 200 tai khoan ma chi 6 nguoi nap, van de nam o nguon traffic chu khong phai o san pham. Dai ly gioi thuong dung mot kenh ngay khi ty le chuyen doi duoi 3% sau hai tuan thu nghiem.

Sai lam thu ba la bo qua yeu to phap ly va uy tin thanh toan. Truoc khi don cong suc, hay kiem tra lich su tra hoa hong cua chuong trinh, hoi nhung dai ly dang hoat dong, va doc ky dieu khoan ve thoi han gan khach. Co nhung noi quy dinh neu khach khong hoat dong 90 ngay thi bi thu hoi ve he thong — dieu nay anh huong truc tiep den thu nhap dai han cua ban.

Voi mot nguoi co san tep khach va biet cach cham soc cong dong, Dai ly Manclub la mo hinh co dong tien deu va chi phi gia nhap gan nhu bang khong. Voi nguoi ky vong kiem tien nhanh trong vai tuan, day gan nhu chac chan la that vong. Kinh doanh hoa hong, xet cho cung, van la nghe cua su kien nhan va nhung con so duoc theo doi moi ngay.