The address of a web site or web page on the Internet is called a web address, often shortened to URL. A user types a URL into a browser to view information to which the Web service is connected. A web address usually consists of the protocol, the domain name, and a possible page path which specifies the page of a particular website. Each website will have an exclusive web address, directing users to the right site. Clear, descriptive web addresses make websites easier to remember, share and use, are also beneficial to search engine optimization.