<p class="isSelectedEnd">Not every company update deserves a PR campaign.

<p class="isSelectedEnd">A minor feature release probably isn't enough. But a funding round, major partnership, new-market expansion, significant product launch, or company milestone is a different story because there's an actual business event behind the announcement.

<p class="isSelectedEnd">I was researching Business Insider press release distribution and noticed Web3 Newswire specifically lists funding announcements, product launches, partnerships, expansion news, leadership updates and company milestones as common use cases.

<p class="isSelectedEnd">Their current Business Insider placement is listed at $350, compared with a regular price of $400.

<p class="isSelectedEnd">What I'd personally want to know before buying something like this is whether the announcement has enough substance to make the placement useful. A recognizable publication name doesn't automatically make weak news interesting.

<p class="isSelectedEnd">For anyone who has done press release submission on Business Insider, what type of announcement did you use? Funding, partnership, product launch, acquisition, expansion, or something else?

I'm especially interested in experiences from startups and Web3 companies that were trying to reach business audiences outside the usual crypto media.