<p data-pm-slice="1 1 []">A question for people who have managed crypto PR campaigns:

Which metrics do you use to decide whether a press release distribution campaign performed well?

Publication numbers can be useful, but I'd also consider relevant referral traffic, audience engagement, qualified leads, and the quality of the resulting coverage.

When comparing the best crypto press release distribution services, transparent reporting is important because it helps teams understand what they actually received.

Do you focus primarily on media placements, website visits, brand awareness, or conversions? Which metric has been most useful for your team?